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$400 for one pineapple: The rise of luxury fruit

·1 min


Americans’ Appetite for Expensive, Specialty Fruits Grows #

Imagine treating yourself to a luxury dining experience with $400. You could buy premium caviar, fine wine, or indulge in a high-end restaurant. Alternatively, you could spend it all on a single pineapple. Known as the Rubyglow pineapple, this red-hued fruit costs $395.99. Del Monte, a wholesaler specializing in pineapple, developed it over 15 years. With interest in premium fruit growing, consumers are willing to pay for unique options. While the $400 price tag may seem extravagant, there is a small market for such luxury items amongst food enthusiasts and high-end restaurants.