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Why Olive Garden doesn't want to give discounts

·1 min

Restaurant chains are offering meal deals and discounts to combat a trend of customers spending less and dining out less often. However, Olive Garden is not following suit. CEO Rick Cardenas stated that the company is avoiding deep discounts, opting for a more moderate pricing strategy. While this approach has led to a drop in sales, Cardenas believes it is a more sustainable long-term strategy. Olive Garden raised prices by 1% in the most recent quarter and plans to continue with small price increases in the future. The chain aims to highlight its regular offerings as a way to attract customers.