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Today's the day for Apple to reveal its next big thing

·1 min

Apple is on the verge of its highly anticipated event, the Worldwide Developers Conference. The company is expected to announce a partnership with OpenAI and introduce generative AI tools for its mobile operating system. This move into AI could drive growth for iPhone sales and services, especially considering the current economic uncertainties. Apple’s focus on generative AI is a response to the rapid adoption of this technology by consumers. The event is likely to showcase the integration of generative AI into Siri and other Apple products, presenting new opportunities for developers.