Summer Olympics viewership is up — and Snoop Dogg is part of the buzz

Viewership for the Summer Olympics in Paris has been surpassing the 2021 Tokyo Games, with the opening ceremony attracting a larger audience than the 2016 Rio Olympics. The presence of hip-hop artist Snoop Dogg has been a significant factor, generating buzz on social media. Snoop Dogg has established a relationship with NBC and will also be a judge on ‘The Voice’ this fall. The total audience delivery average for the first five days of the Paris Olympics was 34 million viewers, up 79% from the Tokyo Olympics. NBCUniversal executives have praised the success of their production and the inclusion of celebrities like Snoop Dogg.