Media companies look to woo advertisers as spending shifts to digital

Media giants, including Netflix, Disney, NBCUniversal, and Warner Bros. Discovery, are hosting their annual Upfronts events this week. The industry is experiencing disruption, with companies cutting spending, bundling services, and uncertainty surrounding NBA media rights. Despite the challenges, the Upfronts presentations offer an opportunity for media giants to engage with advertisers and discuss topics such as advertising revenue, streaming platforms, and the future of the sports industry. Advertisers will be interested in the potential rebound of traditional TV ad buying and the growth of digital advertising during the Upfronts and Newfronts events.