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Beyoncé is sending Levi's and Western boot sales soaring

·1 min

Queen Bey’s album ‘Act II: Cowboy Carter’ is giving a boost to Levi’s brand. The lyrics of her song ‘Levi’s Jeans,’ featured on the album, have apparently led to increased interest in Levi’s denim products. Visits to Levi’s stores rose 20% during the week of Easter Sunday compared to previous years. Beyoncé’s album has also contributed to a rise in sales of Western boots. The album’s Western theme has been influential in pop culture, with Beyoncé and Taylor Swift sporting cowboy boots. Beyoncé’s music has historically had a significant impact on brands, fashion, and local economies.